Heidi Millar and Jen Engevik on CBD for Everyday Wellness
CBD, or cannabidoil, has become one of the hottest and fastest growing alternative medicine trends in the United States. Today, you can find CBD in almost everything, from oil, gummies, baked goods, etc. But relatively speaking, CBD products generally have a more masculine feel in their marketing and packaging styles. Nonetheless, CBD use is on the rise in the United States as 33% of Americans have used CBD products in the past and a majority of users are women.
Meet Be You CBD founders Heidi Millar and Jen Engevik who are on a mission to be fully transparent and make a difference in people’s daily lives using CBD.
Jen recently told us, “we founded Be You CBD after we were both personally impacted by the power of CBD. Heidi’s fascination with its healing properties came after she was diagnosed with thyroid cancer in 2016 and a rare genetic disorder that takes a toll on her immune system. Her daily use of a CBD tincture and various topicals made a noticeable difference for inflammation, skin-related irritations, and sleep-related challenges. Heidi’s initial experience with CBD inspired her to develop a line of her own, using even more powerful ingredients.”
Correspondingly, Jen was introduced to CBD in 2014 after her mother was diagnosed with terminal cancer. A nutrient-rich full spectrum topical was the only all-natural pain and inflammation reliever that helped her mom. Jen and one of her mom’s best friends would take turns rubbing her swollen feet and legs in the last months of her life. Seeing her mother more at ease because of CBD inspired Jen to become an advocate for its many benefits.
“In 2018, we partnered with a farm near Bend, Oregon to develop and distribute terpene-rich, full spectrum CBD orals and topicals. With Heidi’s passion for organic, holistic, and sustainable ingredients and eye for design, and my passion for CBD and digital marketing, we decided to create a collection that appeals to women (but works wonderfully for both men and women) and offers the perfect mixture of nurturing, relief, relaxation, and skin pampering” says Jen.
So what exactly is CBD? Despite the misconceptions about CBD, the term is short for cannabidiol, a naturally-occurring compound found in the cannabis plant. Contrary to what many people think, CBD is not the same as marijuana. CBD compounds are non-psychoactive while it’s cousin THC, also found in the marijuana plant, can produce psychoactive effects.
"CBD is the non-psychoactive portion of the plant, so what that means is you won't have any effects like euphoria," says Junella Chin, DO, an osteopathic physician and a medical cannabis expert for cannabisMD. "You won't feel sedated or altered in any way." In other words, CBD won’t get you high like marijuana will because it does not contain THC or it contains a minimal trace amount. Additionally, CBD shows no potential for abuse or dependence.
The education behind CBD products is lacking and Be You CBD founders Heidi and Jen want to help clear up the misconceptions behind the alternative medicine. Americans wrongfully affiliate CBD with marijuana leading to even more confusion. CBD will not get you high – even the products with trace amounts of THC. Currently, CBD is not federally regulated as the FDA considers it a supplement, not a medication. However, this could change soon as laws around hemp and marijuana are quickly evolving.
“We became involved with Yes She May because we love the concept of celebrating women-owned and operated brands, while sharing the passion we have for Full Spectrum CBD products and what they can do for human beings. Our hopes are to grow alongside Yes She May, while educating its audience on what CBD is, how it affects the mind and body, and how it can make a difference in their daily lives.”
The market for CBD is also rapidly changing as Covid-19 has forced Americans to stay at home and implement new practices into their self-care routines. According to Market Watch, CBD sales spiked 230% prior to shelter-in-place orders and 26% of current CBD users were stocking up on products in anticipation of shortages due to the Covid-19 outbreak. On top of that, 45% of CBD users have increased their usage to help treat virus symptoms, alleviate stress, or help them sleep during this pandemic.
The CBD industry is still fairly new and shows initial promise. As research continues and the industry evolves, we can learn more about its uses and benefits. We’re still learning about CBD ourselves but it’s safe to say that CBD is here to stay.
Jen also shares with us her expansive knowledge on the CBD industry and how the Endocannabinoid system works in our last blog post you can read here!