Cost-Per-Wear

A new way to consider the economy of fashion to help you make smart decisions

One of the most frequently heard complaints we hear about luxury fashion is that it is too expensive. Many people will see a $300 shirt or $800 dress and go back to H&M for an option that is a tenth of the price. But is fast fashion really that affordable? Plus, how comfortable and durable are the materials fast fashion vendors use? You will be surprised what we can find out using the Cost-Per-Wear concept to help you decide!  

What is cost-per-wear and what does it mean:

On average, an American woman wears a garment 7 times before disposing of it.  

  • A 2018 survey showed that in that year Americans wore just 18% of the clothes they owned in the previous year.

 

How is it that we can justify buying these items if we get so little use out of them?

 

  • One explanation could be that the clothing we buy is so inexpensive that wearing it a few times and then discarding it does not seem wasteful. But if we look past the low price, the "good deals" become more costly, and your investment pieces become less so.  
     
  • Another explanation is when one buys fast fashion, while it looks good in photos, it is not comfortable to the touch and consumers are not going to wear something that is not well-made frequently. 

On average, an American woman wears
a garment 7 times before disposing of it.

How to calculate cost-per-wear

Cost-Per-Wear (CPW) is a formula used to show how ‘expensive’ clothing is actually ‘cheaper’ than fast fashion.

On average, an American woman wears a garment 7 times before disposing of it.  

 

To calculate it CPW: 

 

  • You take the price of your garment and divide it by the number of times you’ve worn or will wear it. 
     
  • We want the CPW to be as low as possible for your clothes to be cost-effective. 

 

However, we also want to make sure that the incentive is to invest in timeless and meaningful pieces. A lot of times people don’t wear something the next season because it is no longer "trendy". And for this reason, we strive for timeless garments as it is an elevated classic fashion style that ceases to look dated.

Let's compare

A more expensive item can cost the same as a cheaper one if it’s worn enough times!

 

Using this example, you can see that even if you buy more expensive clothes, you’ll end up spending the same amount in the long term if you increase the number of times you wear them.   

 

  • A more expensive pajama set from Soie Jardin is made from 100% mulberry silk and is the most comfortable fabric to wear to bed. You won’t wake up hot, sweaty, and irritated when you’re wearing silk pajamas. Investing in well-made garments lasts longer than the lower-quality synthetic sets!  

 

While quality clothes are usually more expensive, they are worth the investment. They not only last longer, but they also can make you feel better! Have you ever seen an exceptionally well-dressed person? They tend to have a look about them where you just know they paid more for their attire. And now you know, there’s a reason for it!

At Yes She May, we show you a new way of the economy of fashion. We are confident that you too would be considering quality over quantity and make more savvy decisions while shopping!  

- Mei Xu