The name RORA means sunrise. A fresh start, a warm light, full of optimism and peace. Women that wear RORA clothing embrace this feeling. Making customers feel like the clothing speaks to them personally, listening to their body, and trusting their minds is enough. RORA is clothing that is made to make them feel confident in their own skin and their own style.
RORA is about effortless clothing for everyday women. In a world saturated with throw-away fashion, the design ethos is to add value back to the product. The focus is on quality, fit and versatility.